Developing a Customizable Banner Rotation System

One of the most popular forms of advertising on the Internet are rotating banner advertisements. Using a banner rotation system, rather than a static system, you can sell many more banner ads for a smaller price. Another major advantage of using a banner rotation system is that you do not need to manually edit each page once a customer's contract has expired or a new contract begins. The system can also be spanned over multiple pages (and sites, so long as such sites reside on the same Web server).

To develop a customizable system we need to, as the saying goes, "look back to look forward." For starters, we should examine those tools that we are currently provided with to see what we can improve and innovate on. We'll start with an examination of\ Microsoft's solution, the Ad Rotator.