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Creative Portfolio: Annual Report
by Linda Goin

Creative Portfolio: Annual Report

An annual report represents a juicy job for any designer, but the work can be rough. An understanding of the company in question, a trust between a designer and that company, and a willingness to forgo some creativity when it comes to dealing with financial pages is a must. In this article, Linda demonstrates some annual report problems and how to avoid them as you begin to create an annual report sample for your portfolio.

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Creative Portfolio: Brochures and Creative Mailers
by Linda Goin

Creative Portfolio: Brochures and Creative Mailers

Brochures, mailers, postcards, and fliers offer the second cornerstone to a client’s corporate image package after stationery. Corporate branding (logo, taglines, etc.) should carry over onto any collateral materials, so the projects contained in the beginning of this tutorial go that route. There are some layout and folding considerations to learn, after all. But, to offset this often puzzling routine, Linda provides some creative solutions to the ordinary brochure. Read on…

The Portfolio Project: Brochures, Flyers, and Mailers

PORTFOLIO PROJECT: You can develop two different projects in this tutorial for your portfolio. One would consist of a traditional brochure, and the second – which would be for the same company – would provide a more creative and offbeat solution.

TOOLS: Any software that allows you to create a print layout, including software that allows you to work with images either as vectors or bitmaps.

WHAT YOU’LL ACCOMPLISH: This project will help you to understand folds and layouts for various mailing materials for a corporate client or small business. Preferably, these projects would match the stationery that you create from the stationery article, so that you can show your ability to continue a corporate package. This is the second in three steps which leads to the total corporate package that also includes an annual report (following article).

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Creative Portfolio: Corporate Materials
by Linda Goin

Creative Portfolio: Corporate Materials

A client’s stationery might seem like an easy project, but stationery defines a client’s image. You could consider stationery as a “cornerstone” on which other corporate and collateral materials are developed, because that stationery would hold a client’s logo, its corporate colours, and information about how to contact the client. In this tutorial, Linda shows how you might tackle a project that would include an envelope, letterhead, and a business card. Additionally, she uses examples from a designer’s portfolio that will help you to define your online and CD portfolio as well.

The Portfolio Project: Corporate Stationery

PORTFOLIO PROJECT: You will develop corporate letterhead, envelope, and business card. This is a two-pronged project, because you will also examine a designer’s Web site that holds a perfect example for an online or CD portfolio.

TOOLS: Any software that allows you to create a print layout, including software that allows you to work with images either as vectors or bitmaps.

WHAT YOU’LL ACCOMPLISH: You will learn the process by which you begin to create corporate packages. This bedrock, or initial corporate project, will prepare you for upcoming tasks – the corporate brochure and the annual report. In addition, the steps you’ll take here will help you to begin to look at all projects as coherent packages.

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Creative Portfolio: Collateral Materials
by Linda Goin

Creative Portfolio: Collateral Materials

“Collateral materials” might sound stuffy and boring, but Linda offers a project that might turn your objections into excitement. You will create a T-shirt design, a postcard mailer, and a poster for a musician or for a band through this tutorial. And, you’ll also determine how you would box this merchandise to send to radio and/or television stations as a promotional package. This article will make you stretch your brain as well as your talents, and you’ll take away some ideas for other projects in the process!

The Portfolio Project: Promotional Package for Musician

PORTFOLIO PROJECT: For this project you will create a coherent collateral marketing package for a musician or for a band. This package will include a T-Shirt or sweatshirt iron-on design, promotional postcard or mailer, and a poster that will promote an already existing CD. In addition, you’ll need to develop a package for mailing these promotional materials to radio stations.

TOOLS: A software program that allows you to create print layouts.

WHAT YOU’LL ACCOMPLISH: This project will help you to pull together many of your previous lessons into one coherent package. The variety of materials involved offers many formats to test one design.

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Creative Portfolio: Evaluating Your Design Goals
by Linda Goin

Creative Portfolio: Evaluating Your Design Goals

Many of you have read the articles posted to date in this portfolio series. Some projects might take more time than others, so this article is a “breather,” or an evaluation point in the portfolio process. Here, you’ll learn exactly what you need in your Art or Creative Director’s portfolios. You’ll learn how to define your projects by eight different categories so that you can begin to create a flowchart for your online and CD portfolios.

The Portfolio Project: Evaluation

PORTFOLIO PROJECT: Most college courses that focus on visual communications degrees contain a class or a time frame – usually in the senior year – when the student must evaluate his or her strengths and weaknesses and likes and dislikes within his or her design experience. The result is a goal. This goal is focused on a “senior project” which mainly consists of portfolio presentations online, on a CD, and in print. While the projects published to date in this series all include items that would fit into your portfolios, this article will help you to define where you want to go from here.

TOOLS: Imagination, ability to grasp reality, energy to finish the projects that you’ve begun to date and to tackle further projects that are more detailed and complicated.

WHAT YOU’LL ACCOMPLISH: This task will help you decide your goals. Upcoming projects might not appeal to you, but if you want to grasp a well-rounded design experience, you will at least read the material and decide after you read the articles whether you want to tackle the project or create more projects contained in previous articles.

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